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Mr World 2010 Kamal IBRAHIM becomes “The World’s Most Desirable Man”
March 27th

Tonight Ireland has scooped the prestigious title of Mr World 2010. The most desirable man in the world. Ireland trained long and hard to achieve this peak of excellence, including months of exercise, rest and healthy eating.

‘My family are going to be so proud” said the new Mr World. “I just can’t wait to get back home and see them” he said.

Second place in Mr World 2010 went to Czech Republic with Nigeria coming third. After the winning moment the winner and runners up faced the world’s media on stage at the Songdo ConvensionA, Incheon City.

After nearly three weeks in Korea’s tomorrow city, the Mr World 2010 contestants took to the stage to compete in the greatest international search for the World’s most desirable man.

To be in with a chance of winning, the 74 contestants were stretched to the limits in a series of challenges to test their character, stamina and determination to succeed in as much as physical appearance, style and presentation.

During the two week build up to tonight’s final they were put through their paces with extreme fitness tests, learned to cook Korean style and had Tae Kwon Doe lessons from a black belt master. They also visited stunning palaces, temples and the national museum, immersing themselves in the local culture.

During their time in Korea, the Mr World contestants toured the country. During their travels around Korea, they competed in three fast track events, where the winner was automatically placed in the top fifteen. Korea was judged to be the most talented with his singing performance of the song ‘Only Once’, which won him the Talent Final competition in Gyeong ju. The Sports Final champion was Czech Republic, no surprise as he’s a former professional biathlete! The Top Model Final was very special as the contenders modelled clothes designed by Andre Kim, Korea’s most celebrated designer. Brazil took home the accolade in front of international media at the Hyatt Regency Hotel, Incheon.

The Mr World 2010 Final took place on Saturday 27th March at the Songdo ConvensionA, in the Korea’s city of tomorrow, Incheon.

The line-up of official judges at the Mr World 2010 Final was:

Julia Morley MWO Chairman, President of Variety International, the Children’s Charity and Chairman of the Mr World Judges
Tom Nuyens Mr World 1996 – the first title holder and a successful model, from Belgium
Zhang Zilin Miss World 2007, now face of L’Oreal and Swarovski, from China PR
Ksenia Sukhinova Miss World 2008, top model and celebrity, from Russia
Andre Kim World famous and Korea’s most celebrated designer
Krish Naidoo Miss World Organisation International Ambassador
Kaiane Aldorino Reigning Miss World from Gibraltar
Joo-ri Kim Miss Korea 2009, who represented Korea at Miss World



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